National Rheumatoid Arthritis (NRAS) asked us to create the videos to go on a website that would help those with Rheumatoid Arthritis (RA) understand why they are at an increased risk of cardiovascular disease (CVD). The educational behaviour change programme was to be based on a group activity that had been delivered ‘live’ and NRAS wanted to convert it into a format that would reach a larger audience. We realised that this objective would be much better served through the use of interactive ‘smart’ video and suggested that to the client.
Plan of Action
NRAS provided us with an outline of the programme and some draft script outlines for each of the videos. We developed a full script and wireframes for the interactive video. We developed a design look and feel and created interactive tools to deliver the experience.
The programme features high quality videos from medical experts on exercise, nutrition and stopping smoking amongst other topics.
We decided to film all contributors against a green screen so that the footage could be easily adapted or swapped out as NRAS anticipates updating the programme as needed.
The interactive video supports full reporting functionality allowing the client to receive and analyse detailed user information regarding both their experience with their heart health and their use of the programme.
The use of interactive video for this project allows the user to progress through the programme at their own pace and provides feedback in the form or personalized downloadable .pdfs to support the learning journey.
The video was edited with typography on the screen to support meaning and learning throughout the videos.
We worked with Videum to support the programme, making use of their interactive video technology. This allowed us to move away from adding video to a web supported platform and instead include all functionality within the video. The technology allows the user to register for the programme, set goals, interact with quizzes, receive reminder emails and a personalised certification of completion. Best of all this programme can be embedded on any platform or screen and is already being white labelled for global charities.
Love Your Heart is available on NRAS’s website. It achieved more than 150 sign ups on the first day.
The online interactive video programme is available free of charge. It is an engaging and educational platform that allows users with RA to:
- understand the reasons why RA increases risk of CVD or heart conditions
- hear from people with RA who have done this programme in a face-to-face format and benefitted from it
- complete a QRISK®2 assessment – a GP-recognised prediction algorithm for CVD
- learn how to reduce their risk of CVD
- set goals and mitigate the risks associated with your condition
It sends the user all the information automatically via email so they can print reminders.
Delighted to share that NRAS and Dudley NHS Foundation Trust won the Midlands Academic Health Science Network award – category of Supporting Self Care and Prevention of Illness Innovation Award for our LOVE YOUR HEART CVD risk assessment interactive video! pic.twitter.com/gYNGJFDFiN
— Ailsa Bosworth (@AilsaBosworth1) July 17, 2018
Delighted to share that we have won the Meridian Celebration of Innovation 2018 Award for Love Your Heart in collaboration with the Dudley NHS Foundation Trust! #rheumatoidarthritis pic.twitter.com/cO6i7G41Ft
— NRAS (@NRAS_UK) July 13, 2018
Social Media Pickup
This #ValentinesDay we are delighted to announce the launch of our online, interactive video, Love your Heart. Developed in partnership with Dr. Holly John to help people with RA understand & manage the increased risk of Cardiovascular Disease (CVD): https://t.co/fvQjL18DgE pic.twitter.com/6f8be1mU9L
— NRAS (@NRAS_UK) February 14, 2018
Most people with #rheumatoidarthritis do not know they are at an increased risk of developing a heart condition – take a look at @NRAS_UK‘s campaign to help those with #RA understand and manage this. https://t.co/INkTnTqeZP
— BSR (@RheumatologyUK) February 14, 2018
— Healthware (@healthware_intl) February 14, 2018
Happy Valentine’s Day. Today NRAS launch ground-breaking interactive video programme Love Your Heart https://t.co/uQcOXOtAPN educating about increased risk in RA of CVD and how to mitigate risks within your control pic.twitter.com/Q9nRzPj48c
— Ailsa Bosworth (@AilsaBosworth1) February 14, 2018
The National Rheumatoid Arthritis Society has created an online, interactive educational programme ‘Love your heart’, to help sufferers understand why they are at increased risk of cardiovascular disease: https://t.co/5mdT3tIfxw @NRAS_UK pic.twitter.com/TgYLQnoqSh
— BJC (@BrJCardiol) February 14, 2018
— James Galloway (@drjamesgalloway) February 14, 2018
Do you have Rheumatoid Arthritis (RA)? Check out how you can lower the risk of cardiovascular disease (CVD) by signing up to the new Love Your Heart ❤️ interactive video programme by visititing www.nras.org.uk/loveyourheart. We recently completed this ground breaking project with the National Rheumatoid Arthritis Society and look forward to seeing the impact it has on those affected by RA. #valentinesday #loveyourheart #ra #rheumatoidarthritis #cvd #cardiovasculardisease #rheumatology #cardiology #hearthealth #health #healthyheart #nras #interactivevideo #video #videoproduction #hcsm #hcsmeu #signup #heart