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External Congress Highlights

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Brief

The European Respiratory Society (ERS) International Congress brings together hundreds of specialists and organisations each year to share their knowledge on the advances in the respiratory health sector. To recap their participation at the event and highlight the congress’s overall success, Teva Respiratory asked us to create a series of social media videos at the 2018 ERS Congress in Paris. Alongside these videos, Streaming Well also filmed and edited interviews for different target audiences, the two symposia and a time-lapse video of the onsite sales meeting.

 

Plan of Action

Streaming Well obtained press passes for the event and sent a two-person film crew to the Congress. In two days, the cinematographers focused most of their content on the exhibition, as it demonstrates how the public got the chance to interact with the organisations they were learning from. Additionally, they also filmed the symposia and corporate suite to show off the event’s professional environment and many learning opportunities.

 

Creative Strategy

Through time lapses and vibrant title strips, we aimed to catch the audience’s attention while displaying the key features of this event. The video is also fast-paced and under 2 minutes long, keeping the audience engaged from start to finish.

 

Final Product

Social media videos were posted on Teva Respiratory’s social channels (Facebook, Linkedin, and Twitter) to attract traffic and inform the public on the company’s activities.

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