‘Doximity’ contracted Streaming Well to work with their internal editorial teams to co-produce, film and edit visually inspiring and informative videos capturing the American Association of Pediatrics Annual conference in Chicago, 2017.
A collection of short video clips covering highlighted ‘hot topics’ to be released post the event on Doximity’s internal newsfeeds and social platforms.
Plan of Action
A content plan with interviews with key speakers. To capture the challenges faced by pediatricians in the recent political climate.
Graphic animations to enhance key learning.
Work on-location with existing editorial teams to produce engaging and topical content.
Daily highlight videos; edited on-site and agreed with the client prior to starting an intensive post-production schedule.
Direct liaison with the press office to secure supporting b-roll footage and access to press releases.
Off-site medical writer to produce accompanying articles.
Establishing a collaborative working relationship to ensure key messaging is consistent and end product impactful.
Delivery of 12 video sequences of approximately 3 minutes duration covering a wide range of topics within Pediatric Practice.
Six articles capturing current trends and practices within Pediatrics.