Silicon Valley based surgical robotics company PROCEPT BioRobotics is developing a novel, minimally invasive water-based technology for the surgical treatment of prostate disease. PROCEPT contacted Streaming Well to help create a series of corporate stakeholder and healthcare professional education videos to support the licensing and launch of the device.
Plan of Action
Create a series of high quality videos of a surgical centre of excellence in the UK, principal researchers and senior management. Publish new marketing materials with multi-camera engaging video including complex footage shot with Go-Pros, surgical camera outputs and multi camera placements. Effectively use footage filmed over a short time period to create a suite of enduring global corporate and HCP educational video content for multiple platforms such as the website, congresses and field sales.
With a thorough understanding and co-planning with this exciting new start up, Streaming Well was able to cost effectively create truly stunning video that engagingly communicates this important new technology to multiple stakeholders.