The European Respiratory Society (ERS) International Congress brings together hundreds of specialists and organisations each year to share their knowledge on the advances in the respiratory health sector. To recap their participation at the event and highlight the congress’s overall success, Teva Respiratory asked us to create a highlights video of the 2016 ERS Congress. Alongside this video, Streaming Well also filmed and edited interviews for different target audiences, the two symposia and a time-lapse video of the onsite sales meeting.
Plan of Action
Streaming Well obtained press passes for the event and sent a two-person film crew to the Congress. In two days, the cinematographers focused most of their content on the exhibition, as it demonstrates how the public got the chance to interact with the organisations they were learning from. Additionally, they also filmed the symposia and corporate suite to show off the event’s professional environment and many learning opportunities.
Through time lapses and vibrant title strips, we aimed to catch the audience’s attention while displaying the key features of this event. The video is also fast-paced and under 2 minutes long, keeping the audience engaged from start to finish.
This highlights video was posted on Teva Respiratory’s website to attract traffic and inform the public on the company’s activities.